My first failure as entrepreneur (2017)

How I had my first hunch and didn't take the leap to make it a reality

The second phase of my life

I realized my life is split in two - and I am starting the second part.

What have I learnt from building Emilio II

After a month of my debrief, here is the update.

Launching FidForward

Launching FidForward, an AI assistant to increase the quantity and quality of feedback in your organization.

Day 14: Getting the lengths of meta title and description right

I am sharing every day a lesson I learned while building my last products. Today it will be about the lengths of meta title and description right.

Day 13: Get rid of those 301 redirects

I am sharing every day a lesson I learned while building my last products. Today it will be about getting rid of 301 redirects.

Day 12: Another easy, sneaky backlink

I am sharing every day a lesson I learned while building my last products. Today it will be about a new, powerful backlink.

We were tired of bureaucracy, so we built an opensource repo for the best guides

Today we are launching Tramitit, a shared database on getting all those poor-UX local procedures done in a much simpler way!

Day 11: Start by long-tail keywords 🐌

I am sharing every day a lesson I learned while building my last products. Today it will be about getting the long-tail keywords right.

Day 9: Get the schema right ⚠️

I am sharing every day a lesson I learned while building my last products. Today it will be about getting the schema markup right.

Day 8: Clean up all those 404s ⚠️

I am sharing every day a lesson I learned while building my last products. Today it will be about cleaning up the 404 pages.

Day 7: Getting those backlinks recognized 🎙️

I am sharing every day a lesson I learned while building my last products. Today it will be about getting your backlinks recognized by the search engines.

Day 6: Your big list of backlinks 🖇️

I am sharing every day a lesson I learned while building my last products. Today it will be about your big list of backlinks.

Day 5: Your first piece of content 📔

I am sharing every day a lesson I learned while building my last products. Today it will be about your first piece of content.

What have I learnt from building Emilio I

Not every startup is a fairy tale - here are the learnings I took from building Emilio.

Day 4: First backlinks 🔗

I am sharing every day a lesson I learned while building my last products. Today it will be about your first backlinks.

Day 3: Marketing tools 🆙

I am sharing every day a lesson I learned while building my last products. Today it will be about marketing tools.

Day 1: Getting your domain 🌐

I am sharing every day a lesson I learned while building my last products. Today it will be about domain choice.

Day 2: Getting your frontend up and running 🚅

I am sharing every day a lesson I learned while building my last products. Today it will be about frontend choice.

How we built a low-cost data warehouse

Here at CompareEuropeGroup we faced a common issue most startups (and even larger companies…) face - accessing your own data.

3 key initiatives to bootstrap your marketing

It has been 6 months since I joined CompareEuropeGroup now, so I thought of recapping what I learnt in what feels like a short time.

How startups are inverting the marketing funnel

Sat down in a nice coffeehouse in sunny Lisbon, an experienced digital marketer was inquiring me how is our approach to the customer conversion path, and what is the storytelling we use to attract the customer.