3 key initiatives to bootstrap your marketing

It has been 6 months since I joined CompareEuropeGroup now, so I thought of recapping what I learnt in what feels like a short time.

Day 3: Marketing tools 🆙

I am sharing every day a lesson I learned while building my last products. Today it will be about marketing tools.

Day 4: First backlinks 🔗

I am sharing every day a lesson I learned while building my last products. Today it will be about your first backlinks.

Day 5: Your first piece of content 📔

I am sharing every day a lesson I learned while building my last products. Today it will be about your first piece of content.

Day 6: Your big list of backlinks 🖇️

I am sharing every day a lesson I learned while building my last products. Today it will be about your big list of backlinks.

Day 7: Getting those backlinks recognized 🎙️

I am sharing every day a lesson I learned while building my last products. Today it will be about getting your backlinks recognized by the search engines.

How startups are inverting the marketing funnel

Sat down in a nice coffeehouse in sunny Lisbon, an experienced digital marketer was inquiring me how is our approach to the customer conversion path, and what is the storytelling we use to attract the customer.