3 key initiatives to bootstrap your marketing

It has been 6 months since I joined CompareEuropeGroup now, so I thought of recapping what I learnt in what feels like a short time.

How startups are inverting the marketing funnel

Sat down in a nice coffeehouse in sunny Lisbon, an experienced digital marketer was inquiring me how is our approach to the customer conversion path, and what is the storytelling we use to attract the customer.

How we built a low-cost data warehouse

Here at CompareEuropeGroup we faced a common issue most startups (and even larger companies…) face - accessing your own data.